World No Tobacco Day (31 May), led by the World Health Organization, highlights the devastating impact of tobacco on public health and the urgent need to reduce tobacco dependence. Despite overwhelming evidence of harm, tobacco companies continue to glamorize smoking through lifestyle ads, sponsorships, and celebrity endorsements—especially targeting the youth.

CPAA collaborates with WHO and the Ministry of Health & Family Welfare to raise awareness and promote tobacco-free living. We focus on empowering young people, the most effective messengers, through school and college programs, street plays, concerts, and awareness talks. We also work with high-risk groups exposed to stress and addiction, such as law enforcement. Our successful initiative with Mumbai Police has helped make several police stations tobacco-free, receiving strong support and appreciation.

Together, we can stop the spread of this deadly addiction and protect future generations.

World No Tobacco Day 2025: Unmasking the Appeal. Exposing Industry Tactics on Tobacco and Nicotine Products.

Tobacco and nicotine industries use deceptive tactics and manipulative product designs to trap people—especially youth—into lifelong addiction. From appealing flavours to sleek packaging and glamorized advertising, these industries create a false sense of safety around products that are dangerously addictive and harmful.

Flavours mask the harshness of tobacco, making it easier to start and harder to quit. This calculated strategy targets the most vulnerable—our children—for profit. It’s time to break the illusion and expose the truth behind these harmful products.

World No Tobacco Day 2025 urges stronger regulations to remove the appeal of tobacco and nicotine. Together, we can protect future generations by taking bold steps:

• Ban flavoured tobacco and nicotine products
• Regulate product design to reduce addiction and harm
• Enforce plain packaging to cut down appeal
• Eliminate advertising, promotion, and sponsorship
• Ensure public places remain tobacco- and nicotine-free
• Support cessation services to help people quit
• Raise taxes to make products less accessible

Let’s stand united against these manipulative tactics. No more tricks. No more traps. No more ‘candy coating’. Protect health. Save lives. Join the movement.