Mrs. Jasdanwalla worked with Mr. Sapru at John Wyeth & Brother as the Family Planning Officer. When he started CPAA, he felt that she would be a valuable asset and asked her to join as Honorary Secretary. She organised the first ‘fund raising programme’ at CPAA with a concert by the noted singer Begum Akhtar. This was followed by several film premier shows in aid of CPAA. Early on she realised the importance of engaging celebrities as ambassadors for our cause. With her grit and determination she opened many doors for CPAA when none had hope.
Rekha Sapru was a columnist with Dharamyug and Eve's Weekly magazines. She was also a radio and TV artist and had worked with Doordarshan. She was one of the founder members of CPAA. Her husband, Mr. Sapru, started CPAA in 1969, but due to his busy work schedule, the daily running of the fledgling organisation fell on Mrs. Sapru by default. This was a task that she was well suited for, given her exposure to social work from childhood and her column 'Upchar Samachar' for Dharamyug where she answered readers' queries related to medical problems, experience that stood her in good stead when handling the queries of cancer patients and their families.
She was honoured with the Giants Award 1999, in the field of Social Service. Giants International also honoured her for her outstanding contributions at the Giants Anniversary Celebration on the Founder's Day.
Alka brings with her a wealth of experience gained over the last 32 years in cancer support services, financial and emotional counselling and developing partnerships with charitable organisations and corporates to enhance reach within the cancer community. After graduating in Microbiology from St. Xaviers College, Mumbai, she obtained a Post Graduate Degree in Medical Laboratory Techniques from Nair Hospital. After initially working with CPAA for 18 years, she worked at Cancer Council New South Wales, Australia as Program Manager and Financial Counsellor, overseeing Financial Assistance Services for cancer patients and in acute financial hardship.
Alka has recently been is appointed as the Chief Executive Officer and is a member of the Statutory Governing Body of CPAA. In her new role as CEO, she brings in this knowledge and understanding for enhanced impact and better outcomes.